Lalicious Body Care
Founder Jess Kernochan started her body care company by perfecting a sugar scrub formula in her kitchen, and within a few years she’d grown Lalicious into a successful business. Until the pandemic, most of the brand’s sales came from retailers like Nordstrom and hotel spas like the Four Seasons and the Ritz Carlton. But when in-person retail closed down, we helped Lalicious get up to speed in the DTC game, modernizing their site and sales funnel with Shopify, upgraded email marketing, and appealing creative assets.
Art Direction: Carly Sorensen
Digital Lead: Chelsey Siltanen
Photography: Nikki Cram
Website Redesign + Shopify
Our team designed and implemented a Shopify site for Lalicious that modernized the company on both the front and back ends. With existing customers being familiar with Lalicious from its products being used and sold in high end spas, we developed a visual and written strategy around bringing a spa-quality body care experience home — a direction we thought had additional resonance during the pandemic. I wrote all of the site copy, including product description pages for dozens of SKUs.
Upgraded Product Photography
Carly and Nikki spearheaded and executed an elevated new look for all of the product photography on the site, from packaging to textural macros to lifestyle. This added up to hundreds of images deployed across the site.
Website Video Assets
I directed a shoot, working with videographer Steve Park, to generate video assets for Lalicious’s key product categories, for use across the website and social.
Campaign Collateral
Carly, Chelsey, and Nikki executed bi-monthly campaign and product shoots, generating beautiful images, gifs, and video to support new product launches, sales events, and seasonality across marketing channels.
Email Marketing
Our team made it a high priority to grow Lalicious’s email list and strengthen its marketing function. Carly took the design of these emails to the next level, and I wrote much of the copy.