Terasana Natural Skincare
An existing client contact came to us with a new business venture that he hoped would capitalize on the skincare boom. He and his team had trademarked a logo and the name Terasana, combining “terra” for earth and “sana” which means brilliant in sanskrit. They wanted to tout the brand’s all-natural bona fides to an upscale female target market conscientious about the health of their skin and the planet. They had several product formulas in the pipeline but turned to our team to help establish their key messaging and visual identity.
Creative and Art Direction: Chris Caparro
Art Direction: Carly Sorensen
Tagline + Reasons to Believe
After considering the list of the attributes that set Terasana’s products apart from other skincare brands, I landed on the tagline “It’s all good.” The client loved that it was a short, colloquial statement that encompassed the company’s mission to create products that were better for your skin and better for the planet. The line also passed the “T-shirt test” (in tagline development, my team and I strive for a set of words the company’s employees and fans can wear on a T-shirt without looking overly corporate or silly).
Packaging and Product Naming
Our visual priorities were practicing what we preached about caring for the earth, and highlighting the purity and quality of the ingredients. Our team designed minimal, recycled packaging as opposed to something bleached and wasteful. Chris developed a topographic brand pattern to make an additional earthy visual connection. In researching other successful skincare brands, I found a lot of cheeky, social media-friendly product names, so I developed a fitting suite of names for Terasana’s three core skincare products. We also made it a visual priority to feature each product’s key ingredients on the front of the packaging in large type, as well as to use tinted containers that prevented sun from spoiling the preservative-free formulas.
Influencer Delivery
We designed a box to send to influencers that included all three of Terasana’s launch products, along with a tote bag and packaging that communicated the brand’s USPs and online destinations in an engaging way.
Additional Lifestyle Products
The client also wanted to extend into additional wellness-adjacent products, such as their all-natural candles in ceramic vessels, and they had formulated three unique scents. We designed the packaging for these as well — I named the candles and wrote their descriptive copy.
